Headers
The header appears at the top of an email. It shows clear agency identity and helps build trust with recipients. A typical header includes the NSW Government logo, an optional tagline or business unit name, and visual borders to separate it from the email body.
Headers help people identify the sender quickly, creating a consistent and trustworthy experience across government communications.
When to use
Use a header when you need to:
- display the NSW Government logo clearly
- reinforce program or agency identity with a tagline or descriptor
- visually separate branding from the email content
- create consistency across email campaigns or services.
When not to use
Avoid using a header:
- just for decoration, without a clear branding purpose
- in complex layouts – headers should be simple and functional
- as a substitute for a hero image or feature section.
Variations
The placement of the NSW Government logo in emails and digital content can influence clarity, tone and branding. Choose the layout that best suits your purpose and audience.
Logo left
Traditional header layout for formal, service and transactional emails.
Logo right
Right-aligned logo treatment for a slightly more editorial feel.
Logo centred
Centred logo layout for campaigns and neutral announcement styles.
Logo + text content
Adds short text to the left of the logo for date or other contextual information.
Logo + right descriptor
Adds a short descriptor to the right of the logo for higher-context communications.
Logo left + bottom border
Left-logo header with a bottom rule to separate the header from body content.
Logo right + bottom border
Right-logo header with a bottom rule for extra separation in longer emails.
Logo left + top border
Left-logo header with a top rule for threaded or newsletter layouts.
Logo right + top border
Right-logo header with a top rule for extra structure.
Logo + text content + bottom border
Adds short text to the left of the logo with a bottom border for separation.
Logo + right descriptor + bottom border
Adds a short descriptor to the right of the logo with a bottom border for separation.
Logo + text content + top border
Adds short text to the left of the logo with a top border for separation.
Logo + right descriptor + top border
Right-descriptor header with a top rule for more editorial layouts.
Design guidance
- Use only approved NSW Government logos.
- Keep descriptors short and meaningful (2–4 words).
- Ensure logos are legible and responsive on mobile.
- Avoid stacking multiple logos or taglines.
- Use borders sparingly and ensure adequate contrast.