Headers

The header appears at the top of an email. It shows clear agency identity and helps build trust with recipients. A typical header includes the NSW Government logo, an optional tagline or business unit name, and visual borders to separate it from the email body.

Headers help people identify the sender quickly, creating a consistent and trustworthy experience across government communications.

When to use

Use a header when you need to:

• display the NSW Government logo clearly
• reinforce program or agency identity with a tagline or descriptor
• visually separate branding from the email content
• create consistency across email campaigns or services.

When not to use

Avoid using a header:

• just for decoration, without a clear branding purpose
• in complex layouts – headers should be simple and functional
• as a substitute for a hero image or feature section.

Variations

The placement of the NSW Government logo in emails and digital content can influence clarity, tone and branding. Choose the layout that best suits your purpose and audience.

Design guidance

• Use only approved NSW Government logos
• Keep descriptors short and meaningful (2–4 words)
• Ensure logos are legible and responsive on mobile
• Avoid stacking multiple logos or taglines
• Use borders sparingly and ensure adequate contrast