Link

Links help users navigate to related information, perform secondary actions, or access external websites. They are styled to be clear, consistent and accessible.

By default, links use bold text (700 weight), are underlined with a 4px offset for improved readability, and use a 16px font size. The default colour is primary[800] from the NSW Government palette, but this can be customised. You can also adjust the size, weight, line height, spacing and colour while maintaining accessibility and consistent display across platforms.

Use links where they add value to body text, support content, or provide secondary actions that sit alongside a primary call to action (CTA). For example, a link might direct users to related resources or additional guidance.

When to use

Use a link to:

• take users to related or supporting content
• provide access to secondary actions that don’t need a button
• reference external websites or documents
• supplement text with extra navigation options.

Design guidance

• Use clear and descriptive link text, so users know what to expect. For example, write Download the report instead of Click here.
• Place links within meaningful text or close to related actions. This improves scanning and accessibility.
• Always use absolute URLs (for example, https://www.nsw.gov.au/example). Relative URLs may not work in some email clients.
• Avoid JavaScript-based links or tracking scripts, as they may reduce accessibility and break in email environments.
• Do not use links instead of buttons when a clear primary CTA is required.

Variations

Links are styled consistently across email templates for predictability, accessibility and brand alignment.

They may include optional icons or arrows to reinforce direction, but these do not change the function of the link.