About
The NSW Email Toolkit is a design system and code framework for creating consistent, effective and scalable emails across the NSW Government. It provides a structured set of guidelines, reusable components and templates for creating and managing marketing emails.
Why use the NSW Email Toolkit?
The framework helps NSW Government teams:
- build trust with consistent branding
- reduce costs and speed up production
- scale email campaigns efficiently
- improve collaboration between teams
- increase engagement and performance.
It’s a strategic tool that enables faster, more cohesive and accessible communication at scale.
Key benefits
Consistent branding and user experience
The system ensures every email reflects the NSW Government brand identity. Typography, colour, imagery and layout are applied consistently, building trust with audiences and creating a familiar experience across campaigns.
Time and cost savings
Reusable templates and components mean teams don’t start from scratch. Layouts are easy to customise, saving development time and budget.
Scalable and flexible for any campaign
The modular structure supports different campaign types, goals and audiences. It’s easy to maintain consistency across multiple campaigns while adapting to new requirements.
Better collaboration and workflow
Centralised documentation, code standards and design libraries align designers, developers and marketers. This reduces errors, shortens approval times and supports accessibility and device testing.
Stronger deliverability and engagement
Emails built using the system follow accessibility and responsive design best practices. This helps them display correctly, avoid spam filters and achieve higher open and click-through rates.
Long-term sustainability
A well-maintained design system reduces duplication and supports evolving needs. Continuous improvements keep email marketing future-ready.
Contact and contribution
Need help or want to get involved?
If you have questions or need support, email us at appsupport@customerservice.nsw.gov.au or use our contact form.
We welcome contributions to improve the NSW Email Toolkit. Check out our how to contribute guide to learn how you can get involved.
To stay updated on changes and upcoming features, see our:
Your feedback and collaboration help us keep the framework relevant, useful and inclusive.