Promotional Email Templates

Engagement and promotional emails are designed to encourage participation, behaviour change, or program uptake. They are often campaign-driven, with strong CTAs and a focus on value.

When to use

• To promote government programs, incentives or awareness campaigns
• To encourage feedback through surveys
• To sustain ongoing engagement with communities or stakeholders

Design guidance

Use hero/feature layouts with strong imagery and primary CTAs. Keep copy short, accessible and action-focused. Limit tracking or complex interactive elements to maintain performance and privacy.