Special purpose email templates
Special purpose emails are situational or highly targeted communications. They are not routine, but designed to reach specific audiences at specific times, such as an event invitation or a cross-government announcement.
When to use
- To invite users to attend or participate in an event
- To share sector-specific updates or alerts
- To broadcast critical information across agencies
Design guidance
Focus on what, when, where. Use a two-column layout for event images and details, or single column for broadcasts. Provide calendar links and clear CTAs to reduce friction.
Template library
Browse the set, choose the closest starting point, then inspect the selected template in the full preview and code demo.
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Service disruption response pack
Use this for incident communications when a service is disrupted and people need clear next steps. It suits outage notices, planned maintenance updates, recovery progress messages and urgent operational alerts.
- Best for
- Outage notices, maintenance updates and urgent operational alerts
- Structure
- Descriptor header, disruption hero with date, incident detail panel, status data list, support options with CTA and footer
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