NSW Email Toolkit

Special Purpose Email Templates

Special purpose emails are situational or highly targeted communications. They are not routine, but designed to reach specific audiences at specific times, such as an event invitation or a cross-government announcement.

When to use

To invite users to attend or participate in an event
To share sector-specific updates or alerts
To broadcast critical information across agencies

Design guidance

Focus on what, when, where. Use a two-column layout for event images and details, or single column for broadcasts. Provide calendar links and clear CTAs to reduce friction.

Template library

Browse the set, choose the closest starting point, then inspect the selected template in the full preview and code demo.

5 templates

Selected template

Service disruption response pack

Use this for incident communications when a service is disrupted and people need clear next steps. It suits outage notices, planned maintenance updates, recovery progress messages and urgent operational alerts.

IncidentStatus update

Best for: Outage notices, maintenance updates and urgent operational alerts
Structure: Descriptor header, disruption hero with date, incident detail panel, status data list, support options with CTA and footer

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Special Purpose Email Templates

When to use

Design guidance

Template library

Service disruption response pack

Special Purpose Email Templates

When to use

Design guidance

Template library

Service disruption response pack